Scenic & Emerald Rewards Program
A new simplified loyalty program is launching with fewer tiers, automatic upgrades, and no loss of status for existing members.
The new simplified tier structure
The new unified Scenic & Emerald Rewards loyalty program features four loyalty tiers, each one designed to reward your continued trust in us with experiences and benefits that enhance your journey. There are a number of changes happening to the tiers that may impact you.
We’re removing the Silver and Platinum tiers in each of the current loyalty programs, to create a clearer, more rewarding structure. If your current tier is being removed, you’ll automatically be upgraded to the next tier level — no one loses tier status, and many members will see an immediate elevation in their recognition.
We are also adjusting the number of status points needed for each tier in the new program. There will be an increase to the number of points needed to reach the Diamond, Emerald and Chairmans Club tiers, to better reflect the value and rewards offered at these levels. If you are an existing member in a tier where the points threshold is increasing, you’ll receive a top up points to ensure you keep the same tier as you currently are – to ensure that no member will go backwards.
CURRENT SCENIC TIER | CURRENT EMERALD TIER | NEW TIER | CURRENT POINTS TIER THRESHOLD | NEW POINTS TIER THRESHOLD |
NA | Silver | Gold | 0 | 0 |
Gold | Gold | Gold | 0 | 0 |
Platinum | NA | Diamond | 5,000 | 15,000 |
Diamond | Diamond | Diamond | 10,000 | 15,000 |
Emerald | NA | Emerald | 25,000 | 30,000 |
Chairmans Club | NAi | Chairmans Club | 45,000 | 50,000 |
What do I need to do?
Your new Scenic & Emerald Rewards membership tier will be calculated using your previous bookings and existing status points across both programs. From 9 February 2026, your membership will transition automatically as the current program terms conclude and the new terms commence.
Then, everything else happens automatically - your points will combine, your tier will be updated, and you’ll be ready to enjoy the enhanced new program.
What do these changes mean for me?
SCENIC MEMBERS
Welcome to the Scenic Group family. Your journey with us begins here, and your Gold status is automatically granted after your first voyage with either Scenic or Emerald Cruises & Tours.
As part of the new program launch, Scenic is delighted to offer existing members a one‑time bonus of 1,000 status points, which will be automatically added to your points balance.
Explore program benefits here.
What do these changes mean for me?
EMERALD/EVERGREEN MEMBERS As part of the new loyalty program, EmeraldEXPLORER members will have the added benefit of accessing the enhanced Scenic-equivalent benefits, across all Emerald products, representing significant extra value.
The Silver tier is being consolidated and merged into Gold. All silver members will be automatically upgraded to the new Gold tier when the new program launches. This means you’ll receive all the amazing Scenic & Emerald Rewards Gold tier benefits.
As part of the new program launch, we are also delighted to offer you a one‑time bonus of 1,000 status points, which will be automatically added to your points balance.
Explore program benefits here.
Have questions about the new rewards program?
Our FAQs have you covered with clear explanations and helpful insights.
